Summit Shop
summitshop.co.uk - Automotive accessories & roof bar specialists
The Brief
Summit Shop needed a feature-rich Shopify store to sell automotive accessories - primarily roof bars, replacement mirror glass, dog guards, and thermal blinds - with the ability for customers to find products compatible with their specific vehicle. The store had to feel premium, handle complex product-to-vehicle matching, and support high-volume UK-wide sales with multiple payment options including Klarna.
What We Built
- Custom Shopify Theme - Premium automotive-focused design with a deep navy and gold colour scheme, red call-to-action buttons, and a professional layout that builds trust and drives conversions.
- UK Vehicle Registration Lookup - The standout feature: customers enter their reg number and the system uses API integration to identify their exact vehicle make, model, and year, then filters the entire catalogue to show only compatible products. Data persists in browser storage for 24 hours for a seamless shopping experience.
- Mirror Glass Finder - A dedicated registration-based lookup tool specifically for replacement mirror glass, with filters for heated/standard options and left/right-hand fitment.
- 10+ Product Collections - Roof Bars, Commercial Roof Bars, Roof Tent Bars, Replacement Mirror Glass, Dog Guards & Boot Liners, Thermal Blinds, Interior Mirrors, Exterior Mirrors, Spare Parts, and more.
- Brand Partnership Integration - Featured partnership with racing driver Abbi Pulling (Alpine F1 Academy champion), including dedicated section with video content and custom mute/unmute functionality.
- Multi-Payment Gateway - 11 payment methods configured: Visa, Mastercard, PayPal, Apple Pay, Google Pay, Klarna (buy now, pay later), Amex, and more.
- Review System - Air Reviews integration showing verified buyer testimonials with star ratings and customer photos, building social proof throughout the store.
- Trust Signals - Trustpilot integration, 60-day returns policy prominently displayed, free UK delivery over £60, VAT number displayed, and award-winning branding.
- Advanced Analytics - Google Analytics, Facebook Pixel, custom tracking pixels via Google Cloud Storage, and Shopify web pixels for comprehensive conversion and behaviour tracking.
- Promotional Features - Dynamic product cards with Save % badges, stock status indicators, quick-shop buttons, and image-based category promotions with overlay effects.
- Security - hCaptcha and reCAPTCHA form protection, Shopify 3D Secure authentication for payments.
- SEO & Performance - Technical SEO foundation, structured data, responsive design with mobile breakpoints, and optimised asset loading.
Key Features
| Platform | Shopify |
| Theme | Custom built |
| Standout Feature | UK reg plate vehicle lookup with product compatibility filtering |
| Collections | 10+ categories |
| Payments | 11 methods inc. Klarna, Apple Pay, Google Pay, PayPal |
| Reviews | Air Reviews with verified buyer photos |
| Analytics | GA4, Facebook Pixel, custom tracking pixels |
| Trust | Trustpilot, 60-day returns, free delivery over £60 |