Google Ads Management in Northampton

If you are looking for Google Ads management in Northampton, or a PPC agency in Northampton that will tell you plainly what your ad spend is bringing back, we can help. We are Ecomm Development, based in Kingsley, Northampton. We set up and manage Google Ads for local businesses and online shops, with tracking in place from day one so every decision is based on real sales and enquiries.

What we set up and manage

Search campaigns

Text ads that show when people search for what you offer. We choose the searches worth paying for, block the ones that waste money, and write ads that match what people are looking for.

Shopping campaigns and Merchant Centre

For online shops, Shopping ads show your product, photo and price right in Google's results. They rely on a clean product feed in Google Merchant Centre, so we set that up and fix the errors and disapprovals that stop products showing.

Conversion tracking

We set up tracking in GA4 and Google Ads so you can see which campaigns lead to sales, calls and form enquiries. Without this, you are guessing.

Remarketing

Ads that show to people who have already visited your site, reminding them to come back and finish the job.

Monthly reporting

A plain monthly report: what you spent, what it brought in, and what we are changing next.

Experience from running a large retailer's ads

In his day job, Mike runs the online side of a multi-channel retailer turning over roughly £12m. Over under two years, direct web revenue there grew from about £300k to £2.2m, and Google Shopping and Search are a big part of how that store gets its customers. Before that he co-founded Simply Utopia, which grew to about £1.6m in three years before it was acquired in 2022.

That experience shapes how we run small accounts. The main lesson is to check what Google reports against real sales, so every pound is judged on orders and enquiries that actually happened. We look at the sales and enquiries in your own systems as well as the Google Ads dashboard, and set targets around profit, so you are not paying for clicks that never turn into money.

Who Google Ads suits

Ads work well for online shops with a product feed, and for local services where a single job is worth enough to pay for the clicks, such as trades, repairs and professional services. If a business is better served by improving its Google Maps listing first, we will say so. Our local SEO service may be the cheaper starting point.

Case study: Rock Bottom

Rock Bottom is a builders merchant at 2 Ashburnham Road, Northampton, with a large online range. Their store relies on a large Merchant Centre feed and Shopping campaigns, which means keeping product data, prices and delivery settings correct so products stay approved. Read the Rock Bottom case study.

What it costs

Google Ads management is quoted after we have looked at your account or your plans, because the work depends on how many products and campaigns are involved. Your ad spend is paid directly to Google from your own account, so you keep control of the budget and the account stays yours.

If you need a new site to send the traffic to, websites are from £250 one-off (tiers £250, £495 and £795), you own the site, and we build a free homepage preview before you pay. Local SEO and social management is from £70 a month with no contract. See the pricing page.

Frequently asked questions