Shopify SEO & Google Ads Management
Getting a Shopify store online is only half the battle. If nobody can find it, it's not going to sell anything. We provide comprehensive SEO and Google Ads services specifically for Shopify stores, helping you get found by the right people at the right time.
Search Engine Optimisation (SEO)
SEO isn't a one-off task - it's an ongoing process of making your store visible in search results. We handle every aspect of Shopify SEO, from the technical foundations to the content that ranks.
Technical SEO
- Site speed optimisation - Image compression, code minification, lazy loading, and Core Web Vitals improvements
- Structured data (Schema markup) - JSON-LD for Product, Organisation, LocalBusiness, FAQ, BreadcrumbList, and Review schemas
- Meta tags - Unique, keyword-optimised title tags and meta descriptions for every page
- Sitemap configuration - XML sitemap setup and submission to Google Search Console
- Canonical tags - Preventing duplicate content issues across variants and collections
- Image alt text - Descriptive, keyword-relevant alt attributes for accessibility and image search
Keyword Research & Content Strategy
- Competitor keyword analysis
- Long-tail keyword identification for high-intent searches
- Content gap analysis - finding opportunities your competitors are missing
- Product and collection page optimisation
- Blog content strategy for ongoing organic traffic growth
Real Results - Kitchen94 Case Study
We had full API access to Kitchen94's Shopify store and all their Google platforms including Search Console. We monitored real search data, created content based on actual keyword performance, and implemented comprehensive SEO schemas across the entire site. The result was measurable organic traffic growth driven by data, not guesswork.
Google Platform Setup
We set up and configure the full Google ecosystem for your store:
- Google Search Console - Verification, sitemap submission, index monitoring, and performance tracking
- Google Analytics 4 (GA4) - Full implementation with e-commerce tracking, conversion events, and audience configuration
- Google Business Profile - Setup and optimisation for local search visibility
- Google Tag Manager - Container setup for clean, manageable tracking
- Google Merchant Center - Product feed setup for Shopping ads and free product listings
Google Ads Management
Organic SEO takes time. Google Ads gets you in front of customers immediately while your SEO builds momentum.
Campaign Types We Manage
- Search Ads - Text ads at the top of Google search results for your target keywords
- Shopping Ads - Product listing ads with images, prices, and reviews in Google Shopping
- Performance Max - AI-driven campaigns across Search, Shopping, Display, YouTube, and Gmail
- Display Ads - Banner ads across the Google Display Network for brand awareness and remarketing
- Remarketing - Targeting visitors who've been to your store but didn't purchase
What's Included
| Account Setup | Google Ads account creation, conversion tracking, and Merchant Center integration |
| Keyword Research | Finding profitable keywords with the right search intent |
| Ad Creation | Compelling ad copy with strong calls to action and relevant extensions |
| Bid Management | Ongoing bid adjustments to maximise return on ad spend |
| A/B Testing | Testing ad variations to find what converts best |
| Monthly Reporting | Clear reports showing spend, clicks, conversions, and ROI |
Get in touch for a free SEO audit of your Shopify store.