Website Redesign in Northampton

If your current site looks dated, is hard to update or simply does not bring in work, a website redesign in Northampton could be the fix. We are Ecomm Development, based in Kingsley, Northampton, and we redesign websites for local businesses and online shops. The best part: we build a free preview of your new homepage before you pay anything, so you can see the redesign before you commit.

Signs your website needs a redesign

• It is awkward to use on a phone, with tiny text or buttons that are hard to tap.
• You cannot change prices, photos or opening hours without calling someone.
• Enquiries have dried up, or people ring to ask things the site should answer.
• It loads slowly, or has broken links and old offers still showing.
• It no longer matches what your business does today.

If two or three of those sound familiar, a redesign will usually pay for itself faster than patching the old site.

How a redesign works with us

1. Free homepage preview

We look at your current site and your business, then build a preview of your new homepage. You see it, give feedback, and only go ahead if you like it.

2. Choose the right platform

We are a Shopify Partner and an Orbit Commerce Partner. Shopify suits shops selling products. Orbit Commerce suits trades, services and local firms that mainly need to be found and contacted. Many redesigns start with moving to a platform that fits better.

3. Move your content and keep your Google position

We carry over the pages, products and content worth keeping, rewrite what needs it, and point old page addresses to the new ones so links and Google rankings are not lost. We set up Google Search Console and check the new pages are being indexed.

4. Launch and handover

Once it is live, we show you how to make everyday changes yourself. You own the finished site.

What changes in a redesign

A redesign is a chance to fix the things that hold a site back. We write clear page titles and descriptions, add alt text to images, add structured data so Google can read your business details, and build pages around the services and areas you want to be found for. For shops, we tidy product pages and collections so customers find things quickly. For service firms, we put your phone number, WhatsApp and quote form where people can see them.

Case study: Rock Bottom, Northampton

Rock Bottom is a builders merchant at 2 Ashburnham Road, here in Northampton. Their Shopify store covers a very large range, with supplier stock feeds, multipacks and delivery rules, all kept in step with the shop's own systems. We have also built Rock Bottom Fireworks, a reserve-and-collect fireworks shop on WordPress and WooCommerce, linked to the shop's till and staff systems. Read the Rock Bottom case study or see the fireworks shop.

What it costs

Redesigns are priced the same way as new websites: from £250 one-off, with tiers at £250, £495 and £795 depending on the number of pages, products and features. You own the site. The homepage preview is free and comes first.

If you want ongoing help once the new site is live, local SEO and social management is from £70 a month with no contract. It covers your Google Business Profile, weekly Google Maps rank scans and posts to your website, Google and Facebook that you approve. See the pricing page for details.

Frequently asked questions