Kitchen 94
kitchen94.com - Bespoke wedding & event catering, London
The Brief
Kitchen 94 is a bespoke wedding and event catering company based in London. They had a Shopify site built on the Fabric theme but needed comprehensive SEO work to get found by couples and event planners searching for catering services. We were given full API access to both the Shopify store and all Google platforms - Search Console, Analytics, and Business Profile - allowing us to monitor performance in real time, pull live data, and create content strategies based on actual search results, not guesswork.
What We Did
Full Google Platform Access & API Integration
- Shopify Admin API Access - Direct API access to the store for managing products, pages, metafields, and content programmatically - allowing rapid updates and bulk optimisation at scale.
- Google Search Console API - Connected via API to pull real search performance data - impressions, clicks, CTR, and average position for every query and page. This data drives content decisions: we identify which keywords are gaining traction, which pages need improvement, and where new content opportunities exist based on actual search demand.
- Google Analytics 4 - Complete GA4 implementation with conversion tracking, event configuration, and audience setup. API access allows us to pull engagement and conversion data to measure the real impact of SEO changes.
- Google Business Profile - Setup and optimisation for local search visibility in London, ensuring the business appears in Maps and local pack results.
- Google Tag Manager - Container setup for clean, manageable tracking without code changes.
- Data-Driven Content Creation - Rather than guessing what content to create, we use live Search Console data to identify real search queries people are using to find the business. We create and optimise content targeting those terms, monitor the results, and iterate based on what the data shows is working.
Keyword Research & Content Strategy
- Keyword Research - Comprehensive research into wedding catering, event catering, and London-specific search terms to identify the highest-value opportunities.
- Content Optimisation - Page titles, meta descriptions, heading structures, and body content all optimised around target keywords with natural, engaging copy.
- Long-Tail Strategy - Targeting specific phrases like "bespoke wedding catering London", "private event caterer", and "corporate catering services" to capture high-intent searches.
Technical SEO
- Structured Data (Schema Markup) - Full JSON-LD implementation including LocalBusiness, FoodEstablishment, and Service schemas, giving Google rich information about the business for enhanced search results.
- Meta Tags - Unique, keyword-optimised title tags and meta descriptions for every page.
- Image Optimisation - Alt text, compression, and responsive image markup across all food photography and event images.
- Sitemap & Robots.txt - Proper configuration to ensure efficient crawling and indexing.
- Page Speed - Performance review and optimisation for Core Web Vitals compliance.
- Internal Linking - Strategic linking between service pages, menu pages, and blog content to distribute authority and improve crawlability.
Review Integration
- Judge.me Reviews - Integrated review system with schema markup, allowing customer testimonials to appear as rich snippets in search results with star ratings.
Key Features
| Platform | Shopify |
| Our Role | SEO, Google API integration, data-driven content & schema |
| Google Setup | Full API access: Search Console, GA4, Business Profile, GTM + Shopify Admin API |
| Schema Types | LocalBusiness, FoodEstablishment, Service, Review |
| Content | Keyword research, meta optimisation, content strategy |
| Reviews | Judge.me with schema markup for rich snippets |